Unleashing the Power of Personalization: How Tailored Rewards Keep Sports Fans Coming Back
In the previous blog (Unlocking User Retention: Why Gamification is the Key to App Success) we discussed how gamification and rewards can help boost your app’s user retention, so in this blog, we will take a look at how personalized rewards can take that to a whole new level.
So, why are personalized rewards better than non-personalized rewards? First of all, a study carried out by Epsilon revealed that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Here are some insights as to why that is the case:
Personalized rewards are tailored to individual users based on their preferences, behaviour, or demographics. By offering rewards that align with users’ interests or past activities, you increase the likelihood of engagement and satisfaction. This relevance creates a stronger connection between users and the app, making them more likely to continue using it.
Personalized rewards demonstrate that the app understands and values its users. By acknowledging their individuality and providing rewards that resonate with them, you establish an emotional connection. This connection fosters loyalty, as users feel appreciated and recognized, increasing their motivation to stay engaged with the app.
Makes sense right? Now you might be asking “How can I implement personalized rewards into my own app?”
Well, that’s simple, with UseAward. To put it simply, UseAward allows you to not only create and integrate a reward system into your app, but it also allows you to easily customize the rewards your users receive and the content they see through your very own personalized dashboard. Additionally, you’ll also be able to see how the app users interact with your brand and use that data to better understand and build relationships with your clients. You can read more about our revolutionary Software Development Kit here.